Better Make Room is a campaign under the Reach Higher Initiative. Both Reach Higher and Better Make Room are housed within Civic Nation, a nonprofit 501(c)(3) organization.
Michelle LaVaughn Robinson Obama is a lawyer, writer, mother, and the wife of the 44th President of the United States of America, Barack Obama. She was the first African-American First Lady of the United States. She currently serves as the Chair of Reach Higher’s Advisory Board.
The daughter of Fraser and Marian Robinson, Michelle was born in Chicago, IL where she lived with her family in a brick bungalow on the South Side. Educated by Chicago’s public schools, Michelle studied sociology and African-American studies at Princeton University. She graduated from Harvard Law School in 1988, and joined the Chicago law firm Sidley & Austin, where she later met Barack Obama.
In 1996, after serving as assistant commissioner of planning and development in Chicago’s City Hall as well as serving as the founding executive director of the Chicago chapter of Public Allies, Mrs. Obama joined the University of Chicago with a vision of bringing campus and community together. Under her leadership as Vice President of Community and External Affairs for the University of Chicago Medical Center, volunteerism increased dramatically.
In 2014, Mrs. Obama launched the Reach Higher Initiative, an effort to inspire young people across America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university. Reach Higher aimed to ensure that all students understood what they need to complete their education by working to expose students to college and career opportunities; helping them understand financial aid eligibility; encouraging academic planning and summer learning opportunities; and supporting high school counselors who do essential work to help students get into college.
In 2015, as part of her Reach Higher initiative, Mrs.Obama created the Better Make Room Campaign, to target Generation Z, young people ages 14-19, to celebrate education, change the national conversation, and reach students directly where they are and give them a space to create content while also navigating the college-going process. This campaign leverages traditional and new media platforms to celebrate student stories in the same way that we often celebrate celebrities and athletes. Better Make Room highlights the possibility of a better education, a better career, and a better future.
Since leaving the White House in January 2017, Mrs. Obama continues to work on issues close to her heart including supporting Reach Higher and Better Make Room, her two campaigns now housed at Civic Nation, a nonprofit organization.
Reach Higher Advisory Board
Today, achieving the American Dream depends on opening the doors to higher education for more Americans. Not only do three-quarters of the jobs in the 21st century require education and training beyond a high school diploma, but, over the course of a lifetime, the average worker with a bachelor’s degree will earn approximately $1 million more than a worker who only has a high school diploma. Nonetheless, the U.S. has fallen behind in the race to educate our children. A generation ago, we led the world in college attainment rates; today, we are 12th.
Reach Higher, former First Lady Michelle Obama’s initiative to inspire every student across the country to pursue and complete a postsecondary degree, seeks to help underserved students navigate the college-going process by: (1) raising awareness about helpful tools and resources; (2) meeting students where they are and tailoring technical assistance to meet their unique needs; and (3) building the capacity of the school counseling profession.
In order to continue supporting Mrs. Obama’s efforts, Reach Higher announced the creation of Reach Higher’s Advisory Board on May 5, 2017. This announcement took place in tandem with her flagship College Signing Day celebration in New York City. Chaired by Mrs. Obama, the Board will bring together educational luminaries and leaders to share best practices and ideas for improving college access and completion rates for underserved children, and serve as a way for those leaders to recruit more of their peers to join the cause.
Marten Roorda – CEO, ACT
Marten Roorda joined ACT as its CEO in 2015…
Marten Roorda joined ACT as its CEO in 2015. During his tenure at ACT, Mr. Roorda announced the establishment of the ACT Center for Equity in Learning. The Center advances ACT’s nonprofit mission to help people achieve success in education and the workplace through partnerships, research and initiatives aimed at closing gaps in equity and achievement for underserved learners. He previously served as CEO of Cito, an international, not-for-profit assessment organization based in the Netherlands. During his 13 years at Cito, he led the 600-employee organization to international recognition for its work in learning analytics and adaptive testing. He is the longest-serving member of the Association of Test Publishers (ATP) Board of Directors. During his tenure, he was a founder of ATP Europe and ATP Asia.
Britton Banowsky – CEO, College Football Playoff Foundation
Prior to being named the CEO of the College Football Playoff Foundation…
Prior to being named the CEO of the College Football Playoff Foundation (the Foundation), Mr. Banowsky served for 13 years as commissioner of Irving-based Conference USA. Partnering with the College Football Playoff Committee, Conference USA instituted the inaugural College Football Playoff championship in January. As the executive director of the Foundation, the College Football Playoff’s charitable arm, he will continue building Extra Yard, the Foundation’s program for teacher development. Founded in 2013, the CFP Foundation has provided over 11 million in direct financial support for teachers, impacting over 3 million students, and generating over 600 million in teacher focused impressions. All proceeds from the College Football Playoff’s licensing and merchandising are donated to teachers for classroom supplies through its capstone project Extra Yard.
Caroline Altman Smith – Deputy Director of Education Programs, Kresge Foundation
Caroline Altman Smith is deputy director of The Kresge Foundation’s Education Program…
Caroline Altman Smith is deputy director of The Kresge Foundation’s Education Program. In this role, Ms. Smith supports the team’s domestic grantmaking, which funds higher education institutions and national nonprofit organizations that work to help more underserved students enter and succeed in postsecondary education. Before joining Kresge in 2008, Caroline served for five years as a program officer at the Lumina Foundation in Indianapolis where she worked to create opportunities for low-income, minority and first-generation students to enter college and complete their undergraduate degrees. A graduate of the University of Virginia, Caroline holds a master’s degree in philanthropic studies and a certificate in nonprofit management from the Lilly Family School of Philanthropy at Indiana University. She is an instructor for The Grantmaking School at Grand Valley State University, previously chaired the Emerging Practitioners in Philanthropy National Board of Advisors, and currently serves on the boards of the Council of Michigan Foundations and Grantmakers for Education.
John B. King, Jr. – President and CEO, The Education Trust
John B. King, Jr., is the President and CEO of The Education Trust…
John B. King, Jr., is the President and CEO of The Education Trust, a leading national nonprofit organization working to close long-standing opportunity and achievement gaps that separate too many low-income students and students of color from their peers in preschool through college. Under President Barack Obama, King served as the tenth U.S. Secretary of Education. As Secretary, King worked to advance excellence and equity for every student; support educators and elevate the teaching profession; and improve college access, affordability, and completion. Prior to serving as Secretary, King carried out the duties of the U.S. Deputy Secretary of Education, overseeing policies and programs related to P-12 education, English learners, special education, innovation, and the agency’s operations. King joined the Department following his tenure as the first African American and Puerto Rican to serve as New York State Education Commissioner. King began his career in education as a high school social studies teacher and middle school principal.
Jacki Cisneros – President and Co-Founder, Generation 1st Degree – Pico Rivera
Jacki Cisneros is the President and Co-founder of Generation 1st Degree- Pico Rivera…
Jacki Cisneros is the President and Co-founder of Generation 1st Degree- Pico Rivera. As a long-time resident of Pico Rivera, Jacki and her husband Gilbert founded the nonprofit organization in 2013 to help local children and their families in the El Rancho Unified School District pursue and achieve their dreams of obtaining a college degree. Under Jacki’s leadership, several top notch university-focused preparation programs have been brought to El Rancho High School, giving over 500 students every year the opportunity to access key college-bound guidance programs. This includes tips on application letters, personal essay training, SAT/ACT preparation, student and parent University tours, mentorship opportunities, scholarship advice, college application assistance, career experiences and more.
Jacki’s work doesn’t end at the high-school level; in fact, it begins with El Rancho’s youngest students. Every fall, Jacki hosts the Generation 1st Degree- Pico Rivera Kindergarten Book Giveaway, with the goal to promote early literacy skills in young children. Since 2011, the annual event has provided more than 5,000 books to kindergartners throughout Pico Rivera in order to help instill in them a love of reading. And ultimately uplift and inspire the children to dream big.
Jacki is also the Vice President of The Gilbert & Jacki Cisneros Foundation, which was formed in 2010. The Gilbert & Jacki Cisneros Foundation is dedicated to increasing the education level of Hispanic Americans, as well as nurturing a community, which supports and values the importance of Hispanic education.
Prior to her foundation work, Jacki enjoyed a successful 18-year career in broadcast journalism, covering news and entertainment in Los Angeles. She is a two-time Emmy® award winner and worked as an assignment editor at several Los Angeles news stations, including KNBC, Fox-owned KCOP, the local CBS affiliate KCBS, and the nationally-syndicated entertainment show EXTRA.
Jacki grew up in both Pico Rivera and Yorba Linda, California. She graduated from the University of Southern California, with a B.A. from the Annenberg School of Communication & Journalism and currently serves on the advisory board of the Congressional Hispanic Caucus Institute (CHCI).
LaVerne Srinivasan – Vice President for National Program and Program Director for Education , The Carnegie Corporation
LaVerne Evans Srinivasan is the vice president of the Carnegie Corporation’s…
LaVerne Evans Srinivasan is the vice president of the Carnegie Corporation’s National program and the program director for Education. In this role, she oversees grantmaking and other activities aimed at engaging parents and communities, improving teaching and leadership for learning, advancing innovative learning environment designs, providing K-12 pathways to college and career success, and fostering integrated approaches to innovation and learning in the field of education. She has extensive experience in the areas of urban district change, non-profit education reform, and educational technology, including serving as the deputy chancellor of the New York City Department of Education from 2003 to 2006, the President of New Leaders for New Schools, the President of Time to Know, and the co-founder of FieroNow, educational technology company.
Shilpi Niyogi – Senior Vice President for North American Corporate Affairs & Global Media, Pearson
Shilpi Niyogi is the Senior Vice President for North American Corporate Affairs…
Shilpi Niyogi is the Senior Vice President for North American Corporate Affairs & Global Media at Pearson. Ms. Niyogi is a proven leader with two decades of expertise in education successfully managing teams and issues with a focus on advancing equity and access. She is currently responsible for all facets of Pearson’s external relations and public affairs in North America as well as its global media strategy. She joined Pearson’s Assessment and Information group in 2008 where she was responsible for driving the company’s next generation assessment strategy with clients including the U.S. Department of Education, the College Board, and ACT. During her tenure, she also spearheaded Pearson’s development of the American Diploma Project Algebra assessments, in partnership with Achieve and a 15-state consortium, which helped pave the way for the Common Core State Standards Initiative. Prior to joining Pearson, she built an extensive career at Educational Testing Service (ETS) where she held various senior positions. She holds a B.A. with honors in Comparative Literature from Brown University.
Jamie Merisotis – CEO, Lumina Foundation
Prior to joining the Lumina Foundation as president and CEO in 2008…
Prior to joining the Lumina Foundation as president and CEO in 2008, Mr. Merisotis was founding president of the Institute for Higher Education Policy, an education research and policy center. He also served as the executive director of the National Commission on Responsibilities for Financing Postsecondary Education, a bipartisan commission appointed by the U.S. president and congressional leaders to address college affordability. He also helped create the Corporation for National and Community Service (AmeriCorps), serving as an adviser to senior management on issues related to the quality and effectiveness of national service initiatives. He is a member of the Council on Foreign Relations and serves on the leadership council of The Aspen Institute’s Franklin Project on national service.
A frequent source and commentator on issues related to higher education, his writing has appeared in The Wall Street Journal, The Washington Post, National Journal, Washington Monthly, Huffington Post, Politico and other publications.
Gilbert R. Cisneros – President and Co-Founder, The Gilbert & Jacki Cisneros Foundation
Gilbert Cisneros is the president and co-founder of The Gilbert & Jacki Cisneros Foundation…
Gilbert Cisneros is the president and co-founder of The Gilbert & Jacki Cisneros Foundation, an organization committed to improving the level of Hispanic education in the country. Gilbert’s dedication toward philanthropy began when he purchased a winning California Mega Millions lottery ticket in 2010.
Gilbert and his wife, Jacki, have since devoted their lives to philanthropy, initially leading them to make donations to their alma maters, The George Washington University and University of Southern California, to endow scholarships for Hispanic students. This was followed by endowing a scholarship with the Navy Supply Corps Foundation. They soon partnered with the Hispanic Scholarship Fund and the city of Pico Rivera, California to create Generation First Degree Pico Rivera, with the goal of putting a college degree in every Hispanic household in the city. Their philanthropic journey eventually led the couple to form The Gilbert and Jacki Cisneros Foundation in 2011, funding it with an initial $20 million.
Previously, Gilbert worked at Frito-Lay® as Shipping & Distribution manager, and Manufacturing manager. He also served as a Supply Officer in the U.S. Navy, completing both a Mediterranean and a Western Pacific Deployment. He was awarded the Navy Commendation Medal, Navy Achievement Medal (two awards), the National Defense Medal, and the Armed Forces Expeditionary Medal. He received a Naval Reserve Officer Training Corps scholarship, and graduated with a B.A. in Political Science from The George Washington University. He also holds an MBA from Regis University and M.A. in Urban Education Policy, from Brown University.
Gilbert currently serves as the Secretary of the Latino Donor Collaborative, he is a member of the Southern California Advisory Council for the Hispanic Scholarship Fund. He is also a member of Advisory Council for the Dean of Columbian College of Arts and Sciences at The George Washington University. In 2015 he was appointed to the President’s Advisory Committee on the Arts for The Kennedy Center, and most recently, he became a member of the Brown University Diversity Council.
Interested in partnering with Better Make Room?
You’re special. You’ve got skills. Now use them to help others.
Reach out and let us know how you’ll help—after all, you know how to use your resources or talents better than we do. We’d love to collaborate with you to further education in America!
If you’d like to join the Better Make Room team, reach out: